Privacy & GDPR · How we collect, use, and protect your personal data
What data do we collect?
Fast Lane Roadmarkings Limited may collect the following personal data when you contact us or use our services:
- Name
- Email address
- Phone number
- Job site or delivery location (which may include a home or business address)
How do we collect your data?
We collect personal data directly from you when you:
- Email us directly or use the contact form on our website
- Telephone us to request a quotation or place an order
- Voluntarily provide feedback on our service
- Comment or send a private message via our social media platforms
We may also receive data indirectly from Glenigan, a construction industry leads platform, where your project information is listed in connection with a tendering or procurement process.
How will we use your data?
We collect and use your personal data to:
- Respond to your enquiry and prepare a quotation
- Process and manage your order
- Manage your account for billing and project administration purposes
- Send you relevant information about our services where you have agreed to receive it
We do not sell, rent, or trade your personal data. We will not share it with third parties except in encrypted archive form for secure backup purposes, or where we are legally required to disclose it by a court or regulatory authority.
Where we process an order, we may share data with credit reference agencies solely for the purposes of fraud prevention and loss mitigation.
How do we store your data?
We store your personal data securely in the UK and EU in encrypted format. Access is restricted to authorised personnel only.
We retain purchase-related data for a minimum of six years to comply with HMRC tax record requirements. Following the expiry of that period, data is deleted through an annual review process. Data held for other purposes is retained only for as long as is necessary for the purpose for which it was collected.
Marketing
We will only contact you for marketing purposes where you have given your consent to receive such communications. You may withdraw that consent at any time.
To opt out of marketing communications, please contact us by email at info@fastlaneroadmarkings.co.uk or by post at the address below.
Your data protection rights
Under UK GDPR, you have the following rights in relation to the personal data we hold about you:
Request a copy of the personal data we hold about you. We may charge a reasonable administrative fee.
Request that we correct inaccurate data or complete data that is incomplete.
Request that we delete your personal data, under certain conditions.
Request that we limit how we use your data, under certain conditions.
Object to our processing of your personal data, under certain conditions.
Request that we transfer your data to you or to another organisation, under certain conditions.
We will respond to any rights request within one calendar month. To exercise any of these rights, please contact us using the details below.
Links to other websites
Our website contains links to third-party websites. This privacy policy applies only to fastlaneroadmarkings.co.uk. We are not responsible for the privacy practices of other websites and recommend that you read their privacy policies before providing any personal data.
Changes to this policy
We keep this policy under regular review. Any updates will be published on this page with a revised date. This policy was last updated in May 2025.
Contact us
For any questions about this policy, the data we hold about you, or to exercise a data protection right:
Fast Lane Roadmarkings Limited
162 Woodhall Road, Edinburgh EH13 0PJ
Email: info@fastlaneroadmarkings.co.uk
Tel: 0131 441 4552
If you are not satisfied with our response to a concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Website: ico.org.uk · Tel: 0303 123 1113
Cookies & Tracking · What runs on this website and where
Our approach to tracking
Fast Lane Roadmarkings Limited operates a privacy-first website. The position across the site varies by section — the table below summarises what is active, and where.
Pirsch Analytics — site-wide
The majority of this website uses Pirsch Analytics to understand how visitors use our site. Pirsch is a privacy-respecting, cookie-free analytics platform. It does not:
- Set any cookies on your device
- collect or store your IP address
- Track you across sessions or across other websites
- Build any individual user profile
- Share data with advertising networks or third parties
Pirsch measures aggregate, anonymised visitor statistics — page views, referral sources, and general device type — without identifying you as an individual. No cookie consent banner is required for Pirsch, as it operates without cookies and without personal data collection.
Google Ads & Google Tag Manager — two pages only
The Newcastle franchisee operates paid advertising campaigns via Google Ads. Google Tag Manager (GTM) and associated Google Ads conversion tracking are present only on two specific pages:
- /newcastle/ads/index.html — the paid search landing page
- /newcastle/ads/thankyou.html — the post-enquiry confirmation page
GTM is not present on any other page of this website. It is not loaded from a site-wide include and does not fire on any page outside those two files.
Consent management on these pages is handled by CookieYes, operating via GTM with Google Consent Mode. This means:
- CookieYes loads and presents a consent notice before any other tags fire
- Google Ads conversion tracking only activates if you explicitly accept cookies
- If you decline, Google Consent Mode signals this to Google and no individual tracking cookies are set — aggregate, anonymous campaign measurement is retained without identifying you
These pages are served via a redirect to a separate subdomain, isolating any cookies set by Google to that subdomain and preventing them from persisting to the main fastlaneroadmarkings.co.uk domain.
See: policies.google.com/privacy
To opt out of Google Ads tracking: adssettings.google.com
Video embeds — Mave.io
Videos on this website are hosted and served by Mave.io, a privacy-first video platform. Mave does not use advertising or tracking cookies. The only cookies it sets are strictly necessary functional cookies required for session handling and player operation — these do not track you individually or across other websites.
Mave stores and processes video data on EU/EEA servers (including the Netherlands, France, Germany, Spain, and Sweden). Any transfers outside the EEA are conducted under the EU–US Data Privacy Framework or equivalent Standard Contractual Clauses.
What are cookies?
Cookies are small text files stored on your device by a website. They are widely used to make websites work, remember your preferences, and — in the case of advertising cookies — to track behaviour across websites for targeting purposes.
For further general information about cookies, visit allaboutcookies.org.
Managing cookies
Because the main Fast Lane Roadmarkings website does not set cookies, there is nothing to manage or consent to for the majority of pages.
If you visit the /newcastle/ads/ section and wish to control the cookies set by Google, you can do so through your browser settings. Most browsers allow you to:
- View and delete existing cookies
- Block third-party cookies
- Set preferences for specific websites
Note that blocking cookies may affect the functionality of some third-party services. Your browser's help documentation will guide you through these settings.